You find a strong resume, schedule an interview, and then hear nothing. Candidate ghosting is at an all-time high, and it isn't really a mystery why it's happening.
Top candidates are usually already employed. Asking them to take time off, sneak into a quiet room during lunch, or juggle a calendar around a recruiter's availability creates friction, and high friction leads to drop-off.
Offering an asynchronous option removes the scheduling step entirely. A candidate can complete an interview at 8 PM after their kids are asleep or early on a Saturday, with full control over their environment.
Flexibility signals something important to candidates: that the company values their time. This alone can meaningfully boost completion rates and improve how a company is perceived in the broader talent market.
Reducing ghosting isn't about chasing candidates harder — it's about removing the friction that caused them to disappear in the first place.